Overview
Semantic applications work by determining the meaning of information and creating relevant connections for users. Mapped to the world of contextual advertising, this creates a system for determining the applicability of certain ads in a certain context. The ultimate goal for semantic advertising is to let visitors experience advertisements as on-topic, relevant and timely content, that just happens to be sponsored.
The challenge is to improve the placement of ads. Aduna Semantic Advertising provides ways to improve ad placement, thereby generating more click-throughs and more leads.
Aduna Semantic Advertising benefits
- Modeling the content, either of the webpages that are to contain the ads, or the webpages that the hits link to.
- Modeling the user through queries, user profiles, past browsing behavior or interaction on a site in the current browsing session.
- Modeling ads and the content they link to.
- Mixing in domain and world knowledge.
- Using all this information together to have a better notion of the relevance of an ad for a given user, context and moment in time.