Every shop owner wants to increase the conversion rate: turn visitors into buyers. This can be done by giving users rich interaction facilities to navigate product collections and allowing them to find the best products and services for their situation. Another opportunity is to give them rich information about these products - possibly by including information from trusted external sources. Better suggestions on other relevant, interesting or useful products or services will increase cross-selling. The combination of Web 2.0 (social interaction) and Web 3.0 (semantic information) creates the ideal online shopping mall.

Aduna Semantic eCommerce benefits

• Product catalogue exploration with faceted navigation seemlessly combined with full-text search.
• Rich possibilities in fine-tuning faceted navigation: translate business rules (when should you sell what to whom, what are arguments and counterarguments for product suggestions) into faceted navigation rules.
• Tools for the analysis of visitor and customer behavior, e.g. inferred from shopping paths.
• Show correlation between conversion rate and visitor behavior. If you find that you sell more products of category X and there is more visitor activity in the pages on type Y but not too many sales in that category, this might make you want to present your offering differently.